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Small Business Website Designer - Strategic branding and website design by Hey! It's Lola featuring Lola Wilder-Thorne sitting at a desk working

SMALL BUSINESS WEB DESIGNER

Helping service-based businesses show up, stand out, & get booked.

strategic branding & website design for service-based businesses

Hey! it's Lola Certified Wix Legend
Lola Wilder-Thorne from Hey! it's Lola - Website designer and Graphic Designer Melbourne

BRANDING & WIX WEBSITES FOR SERVICE-BASED BUSINESSES

Hey! It’s Lola, a certified wix legend & brand strategist with over 20 years of design experience.

Based in Melbourne, I work with service-based businesses across Australia and beyond to create strategic brands and Wix websites that actually do their job.
 

I specialise in working with health, wellness & mental health professionals, beauty & lifestyle brands, professional consultants, trades & construction businesses, and creative & education-led businesses — helping you position your business clearly, build trust, and turn website visitors into real enquiries.

 

Whether you're a solo practitioner or a growing service-based business, I design brands and websites that look professional, feel aligned, and work hard behind the scenes.

Ready to strengthen your online presence?
Let's build something that works.

CORE SERVICES

branding, websites & strategy for service-based businesses

I design strategic brands and websites crafted to reflect who you are, connect with the clients you serve, and support your growth. From health professionals and creatives to tradies and consultants, my design and strategy offerings are tailored to meet you exactly where you're at.

brand identity design

Strategic, intentional branding for service-based businesses. Logos, colour palettes, typography, and brand templates designed to position you with confidence and convert visitors into clients.

custom wix websites

Beautiful, intuitive websites built from scratch or adapted from my signature Wix templates, designed to reflect your brand, attract the right clients, and grow your business.

seo alchemy

Thoughtful SEO and soulful strategy designed to transform your message into magnetic visibility. For service-based businesses ready to be found, by the right people, in the right places, for the right reasons.

Hey! it's Lola

website care plans 

Keep your site fresh and stress-free with ongoing support. From content tweaks and blog uploads to technical upkeep, I’ll make sure your site evolves with your business and continues to run smoothly.

Lola -Wilder-Thorne - Website Designer o

MORE WAYS TO WORK TOGETHER

ongoing website support

Not every project starts from scratch, and not every business needs the full bells and whistles right away. Whether you're easing in with a semi-custom site or seeking hands-on support after launch, my Website Care Plans offer flexible, ongoing support to keep your site running smoothly as your business grows.

SEMI-CUSTOM DESIGN

semi-custom offerings

A Beautiful Brand or Website, Without the Full Custom Price Tag. Semi-custom options are perfect if you're just starting out or want to launch quickly with style and strategy.

semi-custom websites (the re-style)

Choose from my signature Wix templates and I'll re-style it to your brand, colours, and content, so you still get that polished, professional look without the custom price tag.

semi-custom branding (the starter brand)

The Starter Brand is a streamlined semi-custom branding package designed to get you up and running fast and fuss-free. Each package includes a logo, colour palette, and basic visual identity. Choose from the semi-custom branding options on offer to suit your business and style.

FEATURED PROJECTS

brands I’ve helped bring to life

A glimpse at some of the service-based businesses I've had the pleasure of working with, each with its own story, strategy, and vision. Scroll through a few featured projects below, and if you're curious to see more.

Michael Zoupa Heart Connect Counselling - Website and Branding for psychotherapists and psychologists

FEATURED CLIENT | WEBSITE DESIGN & BRANDING

Heart Connect Counselling - Psychotherapist & Counsellor

I had the pleasure of collaborating with Michael Zoupa, a renowned psychotherapist coach from Heart Connect Counselling, to create a comprehensive website. Based on my Elevate Website Package, the site features an embedded online booking system (Calendly), service pages, and a blog offering valuable resources. I also assisted Michael with brand development and an social media assets and management.

SWT. Society. Website Design for Gyms Australia

FEATURED CLIENT | WEBSITE DESIGN & BRANDING

Introducing SWT Society web design for a community-focused gym

Take a look at the custom Wix website I created for SWT Society, a dynamic group training facility based in Southport on the Gold Coast. With a focus on Social, Wellness, and Training, SWT Society is all about building an inclusive space where members feel seen, supported, and inspired to move.

The website was designed to be user-friendly, visually bold, and community-driven — helping SWT stay connected with their members while reflecting their mission of movement, mindset, and belonging.

Chris Zoupa Musician Website Design by Hey! it's Lola for Musicians and Creatives

FEATURED CLIENT | WEBSITE DESIGN 

Introducing Chris Zoupa, Musician, Songwriter, Course Provider & Producer

Chris Zoupa, a Melbourne-based guitarist, teacher, songwriter, and part-time producer, has been sharing his passion for music through his "Zoupa Method" for over 20 years. Hey! it's Lola helped him transition his eCommerce website from WordPress to Wix to address performance issues.

Website for Health and Wellness - Go Colonics Bendigo By Hey! it's Lola.jpg

FEATURED CLIENT | WEBSITE DESIGN 

Introducing Go Colonics, website design for a modern wellness practice

A thoughtfully structured website for a wellness practice, created to enhance clarity, strengthen credibility and provide a seamless client experience from first visit to booking.

Lola - Hey It's Lola Website Designer and Brand Designer for psychologists, allied health and wellness professionals

SAY 'HEY!'

to your online presence

Ready for a brand & website that works as hard as you do?
Let's build something strategic, beautiful, and built to grow with your business.

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