Hey! It’s Lola. Let’s talk about choosing the right brand colours and why they’re more than just aesthetics—they’re a key part of your brand’s identity, deeply rooted in colour psychology.
When someone lands on your website or sees your branding, they form an impression in just 0.05 seconds. Yep, that fast! And one of the biggest factors in that first impression? Colour.
Colour psychology plays a huge role in branding. The right colours can make your brand feel trustworthy, creative, calming, or luxurious—while the wrong ones can send the opposite message. So, what do your brand colours say about you? Let’s break it down.
Choosing the Right Brand Colours: The Psychology Behind Each Colour
💙 Blue – Trust, Calm, Professionalism Best for: Therapists, Wellness Brands, Finance & Corporate Services Blue is one of the most universally liked colours. In colour psychology, it represents trust, reliability, and peace—perfect for therapists, coaches, and wellness professionals who want to create a safe, welcoming, and professional presence.
💚 Green – Growth, Health, Balance Best for: Naturopaths, Nutritionists, Wellness & Eco-Conscious Brands Green is linked to health, renewal, and sustainability. Colour psychology associates green with balance and harmony, making it ideal for brands that promote wellness, growth, and a natural approach.
💛 Yellow – Optimism, Creativity, EnergyBest for: Coaches, Creatives, Personal Brands & Lifestyle Businesses Yellow is vibrant, warm, and full of energy! It’s a fantastic choice for brands that want to exude positivity, creativity, and motivation—think life coaches, artists, and creative entrepreneurs.
💖 Pink – Compassion, Femininity, CreativityBest for: Therapists, Coaches, Wellness Brands & Creative Businesses Pink is often associated with care, emotional connection, and creativity. Softer pinks feel calming and nurturing—great for therapy and wellness brands. Brighter pinks, like fuchsia, bring a bold, playful, and energetic vibe, perfect for creative and lifestyle brands.
💜 Purple – Luxury, Wisdom, SpiritualityBest for: Holistic Practitioners, High-End Service Providers & Personal Growth Brands Purple has long been associated with royalty, wisdom, and transformation in colour psychology. It’s an excellent choice for spiritual coaches, holistic healers, or luxury brands that want to convey depth and sophistication.
⚫ Black & White – Modern, Sophisticated, MinimalBest for: Designers, Premium Service Providers, and Contemporary BrandsBlack and white branding is sleek, timeless, and high-end. If your brand is all about simplicity, luxury, or bold minimalism, this colour palette is a perfect fit.
Are You Choosing the Right Brand Colours for Your Business?
Your brand colours should align with your:
+ Values – Do they reflect what your business stands for?
+ Industry – Are you using colours that resonate with your field?
+ Ideal Audience – Will your clients connect with your colour choices?
If your colours aren’t creating the right emotional impact or attracting the right clients, it might be time for a refresh.
How I Help You with Choosing the Right Brand Colours
As a brand and web designer who specialises in working with therapists, coaches, creatives, and modern service providers, I go beyond just picking pretty colours—I use colour psychology to craft a strategic, cohesive visual identity for your brand.
Brand Clarity
We’ll start with a friendly strategy session over the phone or Zoom. This is where we dive into your project, review your questionnaire, and get clear on your goals and needs. Think of it as the launchpad for all the great work we’ll do together!
Colour Psychology & Palette Development
I don’t just pick colours at random—I use colour psychology to find the perfect shades that align with your industry and speak to your audience. The goal is to ensure your colours tell the right story and evoke the right emotions.
Brand Style Guide
You’ll receive a clear guide on how to use your colours across your website, social media, and marketing materials to maintain consistency.
Website & Branding Design
If you’re ready for a full visual overhaul, I’ll craft a stunning Wix website that brings your brand to life with the perfect blend of strategy, design, and functionality.
Let’s Make Sure You’re Choosing the Right Colours!
If you need help choosing the right brand colours and if your brand needs a refresh, let’s chat! 🎨✨
📩 Email me or book a call to get started.
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